Business of Doug Ebenstein | Douglas Ebenstein Business Success




Capital Commercial Properties is a family owned and operated real estate company based in Boca Raton, Florida. The company was founded in 1961 by Norman Ebenstein and has been owned and operated by the Ebenstein family ever since. For more than 60 years, the Ebenstein family has steadily grown its real estate portfolio focusing primarily in the greater Washington DC metro area.


Led by our President and CEO, Douglas Ebenstein, Capital Commercial Properties, Inc. focuses on long-term conservative growth. Commercial real estate can be a volatile industry where property values often rise and fall dramatically in just a few years. Our success is a direct result of acquiring and developing assets in locations that gain and maintain value over time. Other investors who are driven by short-term gain may dismiss these long-term properties. Our mission is conservative growth. We view our properties as long-term investments and employ these philosophies in deciding whether to sell or acquire a property.


The primary purpose of any business is to generate profit by providing products or services that satisfy the needs and demands of customers.

Businesses can be for-profit entities or non-profit organizations that operate to fulfill a charitable mission or advance a particular social cause. The term also refers to the organized efforts and activities of individuals producing and selling goods and services for profit.

A business encompasses multiple aspects which include but are not limited to:

  • Business Idea: This is the starting point for any business. It involves spotting an opportunity in the market or creating an innovative solution for an existing problem.

  • Business Model: This refers to how a company plans to make a profit. It identifies the products or services it will sell, its target market, and any expenses that it anticipates.

  • Organizational Structure: This determines how roles, power, and responsibilities are assigned, controlled, and coordinated within a business. Common structures include sole proprietorship, partnership, corporation, cooperative etc.

  • Marketing Strategy: This includes all activities aimed at promoting the brand or driving sales through various marketing channels like SEO (Search Engine Optimization), SMM (Social Media Marketing), content marketing etc.

  • Operations Management: This involves managing daily activities of a company effectively while ensuring resources are used efficiently.

  • Human Resources Management: This involves recruiting competent employees who can help achieve the objectives of the company as well as managing employee welfare and relations.

  • Financial Management: A business must manage its finances effectively through budgeting, accounting etc., to ensure profitability.

With this understanding of what constitutes a business and its various aspects, one can better appreciate how they interact with each other to ensure growth and profitability in any given enterprise. Businesses require strategic planning, constant innovation in response to changes in the market environment, and detailed analysis of financial performance to sustain and grow. Understanding these components aids in making informed business decisions and reduce risks associated with business operations.

Exploring Different Types of Businesses: From Sole Proprietorships to Corporations

Businesses can be categorized into different types based on their structure and ownership. Each type has its own set of characteristics, advantages, and drawbacks. Understanding these differences is crucial for entrepreneurs as they decide which type of business entity to establish. Here we explore some common types of businesses ranging from sole proprietorships to corporations.

Sole Proprietorship: This is the simplest form of business where one individual owns and runs the business. The owner is solely responsible for all debts and obligations related to the business.

Advantages: – Easy and inexpensive to set up- Complete control over all decisions – All profits go directly to the owner

Drawbacks: – Unlimited personal liability for business debts- Difficulties in raising capital

Partnership: A partnership occurs when two or more people share ownership of a single business. Depending on the level of involvement and liability, partnerships can further be classified into general partnerships, limited partnerships, and limited liability partnerships.

Advantages: – More capital available for the business- Shared responsibility and workload

Drawbacks: – Potential for disagreements between partners- Shared profits

Corporation: A corporation is a legal entity that is separate from its owners (shareholders). It has most rights and responsibilities that an individual possesses.

Advantages: – Limited liability for shareholders- Increased opportunities for raising capital

Drawbacks: – Difficult and expensive to set up- Subject to double taxation (corporation tax and personal tax on dividends)

Limited Liability Company (LLC): An LLC provides its owners with limited liability as with corporations but also benefits from pass-through taxation like sole proprietorships or partnerships.

Advantages: – Limited liability for members- Flexible profit distribution among members

Drawbacks: – More complex to set up than a sole proprietorship or partnership- Some states impose additional taxes on LLCs

Cooperative: A cooperative is a business that is owned and run by its members who share the profits or benefits.

Advantages: – Democratic decision-making process- Profit distribution to members in relation to their use of the cooperative

Drawbacks: – Less efficient due to democratic decision-making process- Limited access to capital as investors may prefer ownership control

Selecting the type of business entity is a major decision that can have long-term implications. Therefore, it’s vital for entrepreneurs to consider their business goals, willingness and ability to take risks, desired level of control, financing needs, and potential tax implications before making this decision.

Business Sizes: From Small Start-ups to Large Multinational Corporations

Businesses come in different shapes and sizes, from small start-ups to large multinational corporations. The size of a business is usually determined by the number of employees it has and its annual revenue. Each business size has its own characteristics, strengths, and challenges. This portion will discuss varying sizes of businesses and how they differ from each other in several aspects.

Small Businesses

Small businesses are privately owned corporations, partnerships, or sole proprietorships that have fewer employees and less annual revenue than medium-sized businesses. In many countries, including the United States, small businesses are defined as entities with fewer than 500 employees.

Characteristics of Small Businesses:

  • Limited resources: These businesses often operate with limited resources, including capital and personnel.
  • Localized operations: Most small businesses operate locally or regionally.
  • Close relationships with customers: Due to their size, small companies can build close relationships with their customers.
  • Flexibility: They are often more adaptable to changes in the market or industry trends.

Medium-sized Businesses

Medium-sized enterprises typically have between 50 to 249 staff members (in Europe) or between 100 to 999 staff members (in the US), but this can vary depending on the industry.

Characteristics of Medium-Sized Businesses:

  • More resources: These entities typically have access to greater resources compared to small businesses.
  • Wider market reach: Medium-sized firms usually serve larger markets that may include national or international customers.
  • More structured: They tend to have more formalized structures and processes compared to smaller entities.

Large Corporations

Large corporations or multinational corporations are companies that operate in several nations. They generally have thousands of employees serving consumers around the globe.

Characteristics of Large Corporations:

  • Extensive resources: These organizations have access to vast amounts of capital and human resources.
  • Global presence: They operate across multiple countries and continents.
  • Structured and hierarchical: Large corporations have formal, structured business processes, and typically a hierarchical management system.

Each of these business sizes, from small start-ups to large multinational corporations, has its distinct advantages. Small businesses often offer personalized service and can react quickly to changes in the market. Medium-sized businesses have more resources than smaller businesses while still maintaining some flexibility. Large corporations have the resources to operate on a global scale and can leverage economies of scale.

It’s important to note that a business’s size doesn’t necessarily determine its success or failure. Success depends on a variety of factors, including the business model, industry conditions, leadership, and how effectively it navigates challenges.

Startup Guide: Essential Steps on How to Start a Successful Business

Starting a business can be both exciting and challenging, requiring thorough planning, research, and preparation. Here are the essential steps you should consider when starting a new business:

Identify Your Business Idea

A successful business begins with a strong and viable idea. This could be something you’re passionate about or an identified gap in the market. Consider what problems your business could solve or what unique product or service you could offer.

Conduct Market Research

Once your idea is defined, conduct detailed market research to understand the industry, competitors, and target audience. This research will help determine the feasibility of your idea.

  • Industry Trends: Understand current and future trends in your desired business sector.
  • Competitors: Identify who your direct and indirect competitors are. Understand their strengths and weaknesses.
  • Target Audience: Define who your potential customers are including demographics, preferences, behaviors etc.

Create a Business Plan

A comprehensive business plan outlines how you will operate your business. It includes:

  • Executive Summary: A brief overview of the company.
  • Company Description: Information about what the company does.
  • Market Analysis: Detailed analysis of target market.
  • Organization & Management: Your company’s organizational structure.
  • Services or Products: What you’re selling or offering.
  • Marketing & Sales Strategy: How you plan to attract and retain customers.
  • Funding Request (If applicable): Details of funding requirements.
  • Financial Projections: Financial forecast for next 5 years.

Choose Your Business Structure

Determine whether your business will operate as a sole proprietorship, partnership, limited liability company (LLC), corporation etc. The type of structure chosen can impact legal liabilities as well as tax implications.

Register Your Business

Choose an appropriate name for your business then register it with relevant authorities.

Obtain Necessary Licenses And Permits

Depending on the type of business and location, you may need specific licenses or permits to operate legally.

Build Your Team

If your business isn’t a one-man operation, you’ll need to assemble a team. Consider what skills and expertise you need to add to your business.

Brand Your Business

Create a powerful brand that resonates with your target market. This includes designing a logo, developing a company mission statement, and creating an overall brand aesthetic.

Set up Business Finances

Open a business bank account, set up accounting software, and consider seeking advice from an accountant or financial advisor.

Establish A Web Presence

In today’s digital age, having a web presence is critical. This could include having a professionally designed website, setting up social media accounts or creating an e-commerce platform.

Starting a business involves significant work but with the right planning and resources it can lead to great success. Always remember to review and adapt your plan as your business grows and changes.

Deciphering the Process of Writing an Effective Business Plan

Writing an effective business plan is critical to the success of any business, regardless of its size or type. It’s a roadmap that outlines the goals of the business and details how these goals will be achieved. Writing a business plan can seem daunting, but when broken down into steps, it becomes a manageable task. Here is a process to help you write an effective business plan.

1. Executive Summary

The executive summary is an overview of your entire business plan. It should briefly introduce your business, explain what it does, and outline your plans for success. Although it’s listed first, many entrepreneurs find it easier to write this part last since it should capture the essence of the entire plan.

2. Company Description

This section provides detailed information about your company and what makes it unique. It should include your business structure, nature of operations, specific products or services you offer, and how they meet market needs.

3. Market Analysis

A thorough market analysis reveals your knowledge about industry trends, market size, and competition. This section should include:

  • An overview of the industry: its size, growth rate and trends.
  • Target market characteristics: their size, purchasing behaviors.
  • Competition analysis: who are they? What are their strengths and weaknesses?

4. Organization and Management

Here you describe how your company is structured, who’s in charge (with brief bios), legal structure (e.g., sole proprietorship or corporation), ownership details (if there are multiple owners).

5. Product Line or Services

Describe your product or service in detail here; explain how it benefits customers and its lifecycle if applicable. If you have intellectual property rights like patents or copyrights then mention them here.

6. Marketing and Sales Strategy

This section outlines your strategies for attracting and retaining customers. You may want to include:

  • Your marketing strategy: how will you position your products or services and promote them.
  • Sales strategy: how will you sell your products or services.

7. Funding Request

If you’re seeking funding, specify the amount you’re requesting, the type of funding (debt or equity), and how these funds will be used.

8. Financial Projections

Provide a forecast of your financial statements such as income statement, cash flow statement, and balance sheet for the next three to five years. This helps investors understand the return they can expect on their investment.

9. Appendix

This section is optional and includes any additional supporting documents like product pictures, marketing materials, resumes of key employees etc.

Remember that a business plan is a living document; it should be reviewed and updated regularly to reflect current business conditions and plans. With this guide in hand, you’re well-equipped to write an effective business plan that can guide your company’s growth and attract potential investors.’s-Career-Achievements-id5333738-id574985368

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